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SK-II #1 Brightening Serum
SOLUTION FOR
Suitable for
Facial treatment mask After X Uses
Tired of Dull Skin?
Tired of Dull Skin?
SK-II's exclusive ingredient that
contains more than 50 micronutrients
Power Ingredients
for Aura Skin
*Includes "Bisabolol+ Batyl Alcohol"
SK-II's exclusive ingredient that
contains more than 50 micronutrients
Power Ingredients
for Aura Skin
*Includes "Bisabolol+ Batyl Alcohol"
Apply the serum after cleanser, toner and essence.
Dispense a full dropper of serum into the palm of your hand.
Apply on target areas you're most concerned about. Apply remaining serum on your cheeks, forehead and chin.
Gently press with your fingertips to help the product absorb into your skin.
morning and night for radiant looking skin.
GENOPTICS INFINITAURA BRIGHTENING SERUM

About the Product
Containing PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and NEW Bisabolol Pro*, this upgraded brightening serum will leave your skin looking radiant and youthful.
What it is
SK-II's number 1 brightening serum reduces dullness and improves the appearance of dark spots in a single step.
What it does
This advanced serum brightens skin, improves the appearance of dark spots and hydrates to soothe skin for the ultimate solution for radiant-looking skin. Suitable for both dry skin and oily skin types, and can be used day & night.
Key Ingredients

What is PITERA™: SK-II’s proprietary, natural bio-ingredient that was inspired by the soft and youthful looking hands of elderly sake brewers.
Where Does It Come From: PITERA™ is a naturally derived liquid from the yeast fermentation process, made exclusively in Japan for SK-II.
What’s Unique About PITERA™: It contains vitamins, minerals, and amino acids to nourish and improve your skin from multiple dimensions – strengthen the moisture barrier, increase hydration, and reduce visible skin damage, for Lifelong Youthful Skin.
Application Tips
Release
Release a dropper-full amount of serum into your palm.
Apply
Apply evenly onto your face by dotting on the forehead, both cheeks, and chin. Add a few extra drops to areas you're concerned about
Massage
Gently massage into skin, starting in the center and spreading outward.
AM and PM
Use this face serum after you cleanse, tone, and treat, but before you moisturize. Use day and night for best results.
Water, Galactomyces Ferment Filtrate*, Butylene Glycol, Glycerin, Niacinamide, Triethylhexanoin, Silica, Lauroyl Lysine, Pentylene Glycol, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Boron Nitride, PEG-32, Xylitol, Sucrose Laurate, Caprylic/Capric Triglyceride, Panthenol, Polysorbate 20, Trehalose, Sucrose Dilaurate, Bisabolol, Phenoxyethanol, Synthetic Fluorphlogopite, Batyl Alcohol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyacrylamide, Aminomethyl Propanol, Benzyl Alcohol, Undecylenoyl Phenylalanine, C13-14 Isoparaffin, Disodium EDTA, Sodium Benzoate, Xanthan Gum, Laureth-7, Fragrance, Prunus Mume Fruit Extract, Nelumbo Nucifera Flower Extract, CI 77891, CI 77492 *PITERA
PRODUCT REVIEWS
FREQUENTLY ASKED QUESTIONS
The GenOptics InfinitAura Brightening Serum is backed by more than 30 years of brightening research. It contains a trio of brightening ingredients: PITERA™, NEW Bisabolol Pro*, Niacinamide to reduce the appearance of stubborn dullness.
*Includes "bisabolol+ batyl alcohol"
Receive 5% off the purchase price of the subscription product, valid on initial order, and 10% off the purchase price of the subscription product, valid on recurring orders. Gift with purchase is valid on orders greater than $200. Gift with purchase offer cannot be combined with other promotions/codes and kits. Subscription offer is valid for 1 item per product per order.
Only items purchased on SK-II.com (USA) with accompanying order information will be accepted for return or exchange.
If you have received a gift with purchase, you must return the gift along with your purchased product. If both the purchased product and accompanying gift are not returned, your return will not be accepted.
Your purchased product must be returned in order to receive a refund in the amount of your full purchase price or exchange. If you return your purchased product in accordance with this policy, your full purchase price excluding any shipping costs associated with the original order will be refunded to your original form of payment. Return process can take up to 7-10 business days from the time you return is received at our warehouse. Your credit card company determines when the credit will be reflected in your statement. It may take one full billing cycle for the credit to appear on your account.
Limit one return per name, household, or address on opened product(s). SK-II monitors return activity for abuse and reserves the right to limit returns or exchanges at SK-II.com in all instances, in its sole discretion.
What shipping methods are available, and what are the rates?
| Method | Expected Delivery | Rate |
|---|---|---|
| Standard Delivery | 5 - 8 Business Days | $0.00 |
| Express Delivery | 2 Business Days | $16.95 |
| Rushed Delivery | 1 Business Day | $22.95 |
What should I do if I only received a partial shipment?
It is possible your shipment was split based on product availability, and that the missing items will be shipped when they become available. Please contact us at 1-866-678-1770 from 9am – 6pm EST Monday – Friday (except holidays) to report an incomplete shipment, and we will check the status of your missing items. We apologize for any inconvenience this may have caused.
What should I do if I think my shipment is lost?
Please contact us at 1-866-678-1770 from 9am – 6pm EST Monday – Friday (except holidays) and we will initiate a thorough search of your shipment with the transit company.
What should I do if my shipment arrived damaged?
If your order was damaged in-transit please contact us at 1-866-678-1770 from 9am – 6pm EST Monday – Friday (except holidays) to report a damaged shipment. We apologize for any inconvenience this may have caused.
What is Subscription?
SK-II Subscription is the most convenient way for you to get the products you want delivered to you on a regular schedule. We automatically send your favorite products based upon your chosen frequency. The service is easy to use and customizable, so you can make changes online whenever you need. Just tell us how often you want your products, and we'll take it from there. You will receive 5% off your first order, and 10% off recurring orders, and a free gift on orders over $200 on all qualified SK-II Subscription items.
You always have complete control over your SK-II Subscription orders and we send an email reminder 10 days before each order ships. You can change your delivery frequency, next order date, or quantity anytime by visiting the "Subscription Management" section located within your Club SK-II account. Changes to orders can be made any time before the next scheduled shipment date and you can cancel at any time.
What types of payment are accepted for SK-II Subscription?
All SK-II Subscription orders require a credit or debit card payment. Alternative payment forms, such as PayPal, Apple Pay, Google Pay, Afterpay cannot be accepted.
What will happen after I join SK-II Subscription?
After you join SK-II Subscription, you will receive an email confirming your Subscription order. This email will include a link to access the "Subscription Management" section in your account where you can manage your future orders, SK-II Subscription items and account information.
We will place your SK-II Subscription orders automatically according to your selected frequency, and you will only be billed on the day the order is shipped. We will email you reminder 10 days before each Subscription order. You will also receive email notifications regarding other important information related to your Subscription account, such as if your item is discontinued or out of stock, if you cancel your subscription, and confirmation when an order is placed successfully.